Overview
R7 Tempo is the weather platform of R7, providing forecast information for cities across Brazil.
It offers current conditions, hourly updates, and multi-day forecasts in a simple and accessible format. The product is designed to deliver essential weather information quickly, supporting users in their daily routines.
The Challenge
The product was designed for a broad audience, with focus on users who rely on public transportation for daily commutes.
For many of these users, checking the weather is part of their routine, helping them prepare for long trips between home and work. A significant portion of this audience has lower income and limited access to high-end devices.
User research indicated key constraints:
Use on older or low-end mobile devices
Access in busy environments such as buses and subways
Unstable or slow internet connections
The challenge was to design an experience that remained clear, fast, and easy to understand under these conditions, ensuring that essential information could be accessed quickly and reliably.
Solutions
Benchmarking played an important role in understanding how users already consume weather information. Well-known platforms such as Climatempo offer detailed and comprehensive data. While effective for some users, this level of complexity would not suit the target audience of R7 Tempo.
Climatempo website:
By combining benchmark insights with user research, the solution focused on simplifying the experience and prioritizing essential information.
The interface was designed with clear hierarchy, highlighting current conditions, short-term forecasts, and key temperature data. Visual elements such as icons were used to support quick recognition and reduce reliance on text.
Accessibility was a core focus, with careful attention to contrast, readability, and visual clarity to ensure information could be understood even in challenging conditions.
Results
The final product delivers weather information in a fast, clear, and accessible way, aligned with the needs of its audience.
The experience prioritizes essential data, allowing users to quickly check conditions regardless of device limitations or environment.
Readable and usable across
different devices and conditions
Essential information presented
with strong hierarchy
Fast access even under
unstable connections
Widely accessed during routine
moments such as commutes
Design System
R7 Tempo is based on the R7 Design System, maintaining consistency and familiarity across the ecosystem. As a distinct product, new components were created to support its specific needs. A dedicated icon set was curated to represent weather conditions clearly while meeting accessibility standards.
A weather widget was also developed for the main R7 platform, allowing users to quickly check conditions and navigate to R7 Tempo for more detailed information.
Conclusion
Designing R7 Tempo was a distinct experience due to its specific context and constraints.
User research and benchmarking were essential to understanding both the audience and how weather information is typically consumed, guiding decisions toward a simpler and more focused experience.
The project required reducing complexity without losing relevance, ensuring that essential information could be accessed quickly and understood easily in a variety of real-world conditions.